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Dodge’s CEO Says A Sub-$30K Sports Car Could Do What The Charger Never Could
Strategic angle: Dodge has circled this idea before, from the Copperhead to the Demon concept, and never pulled the trigger.
editorial-staff
1 min read
Updated 5 days ago
Dodge's CEO has suggested that a sub-$30,000 sports car could fulfill market needs that the Charger did not address.
Historically, Dodge has explored similar concepts, including the Copperhead and Demon, but has not moved forward with production.
The implications of this potential model could affect Dodge's market positioning and competitive strategy in the sports car segment.