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Briefing: BMW Wants To Save The Manuals
Strategic angle: Although automatics can handle more power, manuals aren't going away just yet.
editorial-staff
1 min read
Updated 5 days ago
BMW has announced its intention to continue offering manual transmissions, a decision that counters the prevailing trend towards automatics in the industry.
While automatic systems are increasingly favored for their ability to manage greater power and efficiency, BMW's strategy reflects a commitment to driving engagement and user preference.
This move may have implications for production processes and supply chain management, as manufacturers balance the demand for both transmission types in their vehicle lineups.