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Briefing: Research Questions Legitimacy of Promoting Harmful Products

Strategic angle: University of Otago researchers emphasize the need for marketers to reconsider practices that normalize harmful product consumption.

editorial-staff
1 min read
Updated 9 days ago
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Researchers at the University of Otago have raised concerns regarding the marketing practices that normalize the consumption of products detrimental to public health.

The study underscores the importance of aligning marketing strategies with public health objectives and social well-being.

As marketing techniques evolve, the implications for infrastructure and consumer behavior warrant careful consideration to avoid exacerbating health issues.