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Briefing: The Guy Who Removed Every Button From Your Phone Just Filled A Ferrari With Them
Strategic angle: Former Apple design chief Jony Ive critiques large car touchscreens and introduces a unique design for the Ferrari Luce.
editorial-staff
1 min read
Updated 9 days ago
Jony Ive has expressed concerns regarding the use of large touchscreens in modern vehicles, labeling them as impractical and a lazy design choice.
In response, he has introduced a new design concept for the Ferrari Luce, focusing on enhancing user experience through a more tactile interface.
This approach contrasts with current trends in automotive design, which heavily favor touchscreen technology over physical controls.