Hyundai has unveiled the Boulder concept at the New York Auto Show, designed with a body-on-frame architecture that enhances its off-road capabilities.
This new model aims to compete directly with established players like the Ford Bronco, indicating a strategic move to capture a share of the rugged SUV market.
The Boulder’s design and engineering focus on durability and performance suggest Hyundai's commitment to expanding its presence in the competitive off-road segment.