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Briefing: The Boulder Is Hyundai’s Answer To The Ford Bronco, And A New Pickup Is Behind It
Strategic angle: The Hyundai Boulder concept arrives at the New York Auto Show with body-on-frame bones and a clear rival in its sights.
editorial-staff
1 min read
Updated 10 days ago
Hyundai has unveiled the Boulder concept at the New York Auto Show, designed with a body-on-frame architecture that enhances its off-road capabilities.
This new model aims to compete directly with established players like the Ford Bronco, indicating a strategic move to capture a share of the rugged SUV market.
The Boulder’s design and engineering focus on durability and performance suggest Hyundai's commitment to expanding its presence in the competitive off-road segment.