Briefing: Between Jobs
Strategic angle: A look back at Steve Jobs' journey after leaving Apple in 1985.
In 1985, Steve Jobs was removed from his position at Apple, a pivotal moment that led to a prolonged absence from the company he co-founded. This event initiated a transformative decade for Jobs, often referred to as his time in the 'wilderness.'
During this period, Jobs explored various ventures, including the establishment of NeXT, a computer platform development company. NeXT's focus on advanced software and hardware solutions aimed to address the needs of higher education and business markets.
The implications of Jobs' work during this time extended beyond personal recovery; they laid the groundwork for future technological advancements. NeXT's innovative approach would eventually influence Apple's resurgence in the late 1990s.