Politics
Briefing: ‘We can have a better digital world’: Global campaign targets ‘enshitification’ of social media
Strategic angle: A platform becomes ‘enshitified’ when it introduces paid features or subscriptions that makes a user’s experience worse than it used to be.
editorial-staff
1 min read
Updated 14 days ago
The term 'enshitification' refers to the degradation of user experience on digital platforms due to the introduction of paid features or subscriptions.
This campaign seeks to raise awareness about the negative impacts of monetization strategies that prioritize revenue over user satisfaction.
As platforms evolve, understanding the implications of these changes on infrastructure and user engagement will be critical for future development.