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Briefing: The BMW i3 Almost Got The iX3's Vertical Kidney Grille
Strategic angle: BMW's design director said it would have 'looked too retro.'
editorial-staff
1 min read
Updated 23 days ago
The BMW i3, a notable electric vehicle, was initially considered for a design featuring the vertical kidney grille seen on the iX3.
According to BMW's design director, this choice was ultimately rejected due to concerns that it would appear overly retro.
This decision reflects a broader trend in automotive design where manufacturers balance heritage elements with modern aesthetics.