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[LUXURY]

Briefing: Ferrari Boss: Touch Buttons Cost Half As Much As Physical Controls

Strategic angle: Despite much higher production costs, Maranello is reverting to real buttons.

Editorial Staff · 2026-03-19 · 1 MIN READ

Ferrari has announced a strategic shift back to physical controls, moving away from touch buttons that are reportedly cheaper to produce.

This decision comes despite the higher production costs associated with real buttons, indicating a prioritization of user experience and tactile feedback.

The implications for automotive interface design are significant, as this move could influence how other manufacturers approach control systems in their vehicles.