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Briefing: Global EV Sales Just Fell 11%, But Carmakers Found A Surprising Backup Plan

Strategic angle: With electric car demand wobbling, automakers are discovering batteries can make money elsewhere

Editorial Staff · 2026-03-15 · 1 MIN READ

Recent reports indicate that global electric vehicle (EV) sales have decreased by 11%, prompting car manufacturers to reassess their strategies.

In response to this decline, automakers are investigating alternative applications for their battery technologies, which could provide new revenue opportunities.

This pivot suggests a potential shift in the automotive sector's focus, as companies adapt to changing market demands and seek to optimize their resources.