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Briefing: Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

Strategic angle: Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

Editorial Staff · 2026-03-10 · 1 MIN READ

Summary

  • Summary pending editorial review.

Key Facts

Fact Value
Revenue Growth 12% increase for fiscal year 2025
Industry Comparison Sales outpace broader toy industry

Sources