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Briefing: Hasbro’s CEO has an AI Peppa Pig help design toys

Strategic angle: Chris Cocks discusses the innovative use of AI in toy design at Hasbro.

Editorial Staff · 2026-03-09 · 1 MIN READ

Summary

  • Hasbro is leveraging AI technology for product development.
  • The AI Peppa Pig assists in the creative process.
  • Chris Cocks emphasizes the importance of innovation in the toy industry.

Key Facts

Fact Value
CEO Chris Cocks
Company Hasbro
Technology AI

Sources